Trump's history of dealmaking

Trump's history of dealmaking guides his quest for the biggest deal of his life
Monday, 11 June 2018

  • Singapore (CNN) - Donald Trump had made up his mind.

    He wanted to own a fleet of airplanes that would carry his name from New York to Boston and Washington. The airline would be luxe and lavish -- fresh leather seats, marble-like counters and flights christened with champagne -- like everything else that is branded "Trump." And he didn't care how much it cost him, as long as it served to burnish his brand.

    "The first day I met him -- October 4, 1988 -- he told me: 'I'm not doing this because I want to make a lot of money,'" recalled Bruce Nobles, the airline executive Trump recruited to run his Trump Shuttle.

    "The shuttle operation was a New York institution. Anybody who was anybody, any of the powerbrokers in the northeast took the shuttle on a daily basis. Donald wanted all of those people flying on his airline," Nobles said.

    So when the owner of Eastern Air's nearly bankrupt New York-based shuttle service refused to go lower than the $365 million price tag most experts then and now considered overpriced, Trump -- committed to the endgame -- agreed.

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