Managing social media use in the workplace

• Companies are facing the challenge on how to balance their staff’s right to use social media networks at work for business purposes, which might increase the company revenue and help build the company image, in opposition to staff using social media for personal purposes.

  TechnoMag

  Social media comes with various opportunities for businesses to improve their brand recognition and the ability to connect with consumers, enabling easy communication, sharing of information and market research on non-formal platforms, allowing companies and consumers to build a better relationship.

  According to a second quarter report by the Postal and Telecommunications Regulatory Authority of Zimbabwe, a total of 3,1 billion megabytes of data were consumed, representing a 15,8% increase in data consumption from 2,7 billion megabytes recorded in the previous quarter.

  All the mobile operators registered an increase in data usage. The rise in social media has contributed to the increasing data and internet usage.

  The introduction of social media bundles, such as WhatsApp and Facebook by operators, has driven the popularity and usage of these social networks in the country with WhatsApp and Facebook accounting for 44,2% and 1,8% respectively of total Internet and data usage, presenting a great opportunity for corporations and businesses to use social media to benefit themselves and consumers by offering special promotions, product information technical support and customer service since most consumers have access to these site via mobile phones or other Internet portable devices.

  Social media can be used to build a company’s image or at times break it.

  People have gone to a point of writing controversial statements or breaking news claiming to be from a certain company and the message swiftly spreads across the country, defaming the mentioned company, and the number of people who see and share the false statement is double than the ones who see and share the corrected statement on social
  media.

AUTHOR

Rebekka Ármannsson
Advertising troll, digital content doctor and millennial butterfly. That's how Rebekka mostly describes herself. Move to the US on 2015 to follow on her dream and end up working as a full-time reporter at Daily Time News on 2017.
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Reynaud Linville
Reynaud is a reporter who covers science, technology, and sustainability. Passionate with Nutella and Music, one a Jazz Singer, he started working at Daily Time News on 2015.
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